Privacy & Cookies

By using Basecone and by using this website you agree to our Privacy Statement and our Cookie Policy.

Like many web sites, this site actively collects information from its visitors both by asking you specific questions and by permitting you to communicate directly with us via e-mail.

Some areas of this site may require you to submit information in order for you to benefit from the specified features (such as e-mail alerts or newsletter subscriptions). You will be informed at each information collection point what information is required and what for.


This website uses “cookies”. A cookie is a small text file that’s stored on your computer, tablet, or phone when you visit a website that helps the site remember information about you and your preferences. Some cookies are deleted when you close down your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are known as persistent cookies and enable us to remember things about you as a returning visitor.The cookies we use allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. Our cookies also enable us to tailor the content you view according to preferences you set.

We use session cookies for the following purposes:

To allow you to carry information across pages of our website and avoid having to re-enter information.

Within registration to allow you to access stored information.
To compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the structure of our website.

We use persistent cookies for the following purposes:

  • To help us recognise you as a unique visitor (just a number) when you return to our website and to allow us to tailor content to match your preferred interests.
  • To compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the structure of our website.
  • To internally identify you by account name, email address, customer ID, and location (geographic and computer ID/IP address).

Third parties serve cookies via this website

These third party cookies are used for the following purposes:

  • To serve content on our site and track whether this content is clicked on by users.
  • For website usage analysis.

Except as otherwise stated, we may use your information to improve the content of our site, to customise the site to your preferences, to communicate information to you (if you have requested it), for our marketing and research purposes, and for the purposes specified in this Policy.

We use the following third party systems that rely on use of cookies data:

Google Analytics
Basecone uses Google Analytics to analyse the use of this website. Google Analytics uses cookies, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ us of the website and to compile statistical reports on website activity. Here you can find the privacy policy of Google Analytics. More information about Googles Privacy Policy >

Hotjar may record mouse clicks, mouse movements and scrolling activity where we use this information to improve user experience. Hotjar collects information regarding pages visited, actions which are taken, country, device used, operating system, and browser used. Hotjar does not collect personal information that you do not voluntarily enter in this Website. Hotjar does not track your browsing habits across web sites which do not use Hotjar services. Here you can find more information about cookies used by Hotjar.

Intercom, Inc. provides us with intercom (chat) correspondence and associated analytics functionality on our Site. Intercom, Inc. may collect and/or transfer your Personal Information outside of the European Economic Area. By using this Site, you agree to this transfer, processing and/or storage. For more information on Intercom’s use of cookies, please visit Intercom’s cookie policy .

Your personal data is stored in our email system and this goes through the Mailchimp servers with which we can send automated newsletters. More information about the privacy policy of Mailchimp can be found here.

Basecone users help us to constantly improve our features and services. We use Uservoice to provide the customer community functionality. Users of the community must register separately for this service in order to post messages/feedback/improvents. UserVoice’s privacy policy can be found here.

We use GoToWebinar as our Webinar management tool, you can find out more about GoToWebinar’s privacy statement here.

This website uses the services of DocuSign, a service which provides an eSignature solution as the core part of their broader platform for automating the agreement process. For more information go to DocuSign’s privacy policy.

New Relic
This website uses New Relic to ensure that the service is working as expecting. Part of this relies on monitoring page load times for users and reporting when the service drops below a certain level. Read New Relic’s privacy policy.

Email address

If you subscribe to our email alerts, we collect your email address. This address will only be used for keeping you informed as indicated. If you wish to unsubscribe from our email alert list, you can do so at any moment as indicated in every email you receive.

Basecone profile

Your Basecone profile is maintained within the Basecone application which is separate to this website. The cookies are not related to information within your Basecone Profile.

Managing your cookies settings

Google Chrome
Internet Explorer